Running an online store can be tough, especially when sales don't take off as quickly as you'd like. So, what can you do to boost your sales without spending much on ads or marketing? Here are some practical and cost-effective tips to help increase your sales and online visibility.


1. Optimise your website and product pages with SEO

SEO (search engine optimisation) website optimisation is a powerful tool to increase website traffic without spending money on Google ads. Here’s how to get started:

  • Use relevant titles and keywords: make sure that each product page has a clear, descriptive title that includes relevant keywords. Consider what words a customer might use to search for products like yours and include these in product titles and descriptions.
  • Write unique and engaging product descriptions: avoid using generic descriptions from manufacturers. Instead, highlight the benefits and features of your product. This can help improve your ranking in search results and attract more customers.
  • Optimise images: use high-quality images and add descriptive alt text. Many online shops overlook this step, but it can boost your visibility in Google image searches.


2. Encourage customer feedback and recommendations 

Word-of-mouth recommendation of products or services remains one of the most powerful marketing tools.

  • Ask for reviews: encourage customers to leave positive reviews on your website or platforms such as Google or Yelp. Offer discounts or freebies as incentives.
  • Create an affiliate programme: offer discounts or small gifts to customers who recommend your online shop to friends and family. This is a cost-effective way to attract new customers who already have some interest in your products.


3. Utilize email marketing

Email marketing is one of the most effective ways to keep in touch with your customers, often for free or at very low cost, depending on the platform you use.

  • Create an email list: add a simple sign-up form on your website to collect emails. To encourage sign-up, offer a discount on the first purchase.
  • Send regular newsletters: keep your audience engaged with regular updates, promotions, and news about your brand and products. 


4. Make your website user-friendly

Make your customers' shopping journey simple and smooth.

  • Improve website speed: a slow website can scare away potential customers. Use free tools like Google PageSpeed Insights to identify and fix speed issues.
  • Simplify navigation: make sure it's easy for visitors to find what they're looking for. Organise products into clear categories and use a search bar to reduce cart abandonment.
  • Optimize for mobile: a large part of online shopping is done on mobile devices, so make sure your online shop has a responsive design that adapts to mobile devices.


5. Use different product feed extensions

Sharing your products on other online platforms can significantly increase traffic and sales. On our website, in the plugin store, you can find various data feed extensions for online shops.


6. Use free online tools and resources

There are many free tools available online that can help you optimise your online shop and marketing efforts:

  • Google Analytics: understand your website traffic and where it comes from. This can help you identify which strategies are working and what needs improvement.
  • Canva: use this free tool to create beautiful and professional visuals for your social media and website without hiring a designer.
  • Ahrefs: improve your website's SEO and get regular recommendations for technical fixes. You can implement them yourself or pass them on to a developer.


By following these simple steps, you can gradually increase your sales and online visibility. If you need further assistance, feel free to contact us and we will help you. 


Our service includes WordPress website development, e-commerce website development, website maintenance, website technical support, OpenCart plugin shop and development and other services.