As of August 2023, Facebook Meta Business changed its conditions for using and continuing to use the online shop - they are removed from profiles that do not support checkout with Facebook or Instagram. 


Businesses in the international market of 21 countries will be able to continue using Facebook stores for the time being. These countries are - Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, the Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and Ukraine. 


As you can see, Latvia is not on the list, so the shops have been closed. The location of a shop is based on the location of the business account and the location of the user who created the account.


If you are one of the people whose shop has suddenly disappeared, read on!


It can be a very unpleasant feeling when a long-cherished and nurtured shop disappears without warning, which is why we believe that besides social profiles, having a website or an online shop is essential.


Benefits of having a website or online shop for your business:

  • Create your brand’s image and message that reflects your brand’s values and personality - manage all content yourself
  • Improve your business or brand's SEO (search engine optimisation) - Google prefers websites to social networks, and attract new customers who for some reason don't use social networks
  • You have control over your website data and information - social networks often change their terms of use, algorithms and sometimes even tend not to work for technical reasons
  • Analyse the data you get through your website - number of visits, user behaviour, number of purchases, turnover and other information
  • You can evolve with your business - create new sections, features, content and community


We've been helping our clients create websites and online stores for 10+ years. If you need help too, contact us and we'll create a personalised offer for you. Contact us here or at [email protected].